Burberry No. 1 Sloane Street

Introducing our new flagship at No. 1 Sloane Street – debuting a new global design concept, in collaboration with architect Vincenzo De Cotiis. A space of contrasts, encapsulating the essence of Burberry.

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Past, Present and Future

Located in the heart of London, the new store celebrates the iconic SW1 post code – a destination that is intertwined with our heritage. Thomas Burberry opened his first ever store in SW1 and, 130 years on, it remains the home of our brand – with our global headquarters located here.

Bold Romanticism

Contrasting elements strike a harmonious balance between brutalism and luxury, strength and softness, as fixtures and plinths in a variety of textures – from concrete and ceramics to high-gloss finishes – create a distinctly modern feel throughout. A Burberry palette of beige, black, white and red is explored and evolved, while the iconic check is reimagined as mirrored lighting grids across the ceiling.

‘This is a story about a home, Burberry’s new home. An open and welcoming place prolifically rich in detail. A familiar, and at the same time experiential, environment in which to participate actively in tradition.’

Vincenzo De Cotiis, Architect